Innovating a Bold Identity for the Future of EVs

Lumina Motors, a forward-thinking electric vehicle company, partnered with Timeless to craft a bold and innovative visual identity that would reflect its commitment to sustainability and cutting-edge technology. They sought a look that would stand apart in the rapidly evolving EV market while capturing the imagination of eco-conscious drivers.

A Logo That Embodies Motion and Energy

Our approach began with creating a sleek and dynamic logo inspired by motion and energy. Clean, minimalist lines were used to convey both modernity and environmental consciousness, ensuring that Lumina Motors stood out while remaining approachable to their target audience.

A Color Palette Reflecting Innovation and Sustainability

The color palette was carefully chosen to balance innovation and sustainability. Electric blue symbolized technology and progress, while earthy green tones highlighted the brand’s eco-friendly focus. This combination ensured a striking yet meaningful aesthetic that resonated with Lumina’s vision.

Cohesion Across Every Touchpoint

We extended the identity into a comprehensive suite of branded assets, including vehicle graphics, charging station signage, and digital materials. Typography choices emphasized simplicity and clarity, mirroring the user-friendly and efficient experience Lumina Motors delivers to its customers.

Driving Into the Future with a Distinct Identity

The result is a striking visual identity that positions Lumina Motors as a leader in the EV industry—bold, sustainable, and distinctly modern. With their new branding, Lumina Motors inspires confidence and excitement among customers looking to drive the future of transportation.